Here you'll find articles, books, links and other resources
to help animal advocates and other advocates of nonviolence.
We create communication tools, organizational development tools
and practical working theories to help animal advocates and their
organizations achieve their goals. We also research and recommend
some of the leading courses and resources in communications, business
development and management, marketing and fund raising.
Please visit us often for updates. Animal advocacy groups may
wish to bookmark this page.
Please notify to recommend additions
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use the links from our website.
Dominion:
The Power of Man, the Suffering of Animals, and the Call
to Mercy
By
Matthew Scully
We
consider Dominion to be one of the best books covering the issues
at the core of animal advocacy. Matthew Scully, a former presidential
political speechwriter, has a way with words -- descriptions
quickly become clear pictures in the mind's eye. The book has
gained national attention in political circles, big media and
social strata that had not previously given serious consideration
to the plight of animals. We highly recommend this book for
those honing their animal advocacy message and to those new
to animal advocacy.
Coercion:
Why We Listen to What "They" Say
By
Douglas Rushkoff
"Coercion"
does a fantastic job at exposing many of the secrets behind
the giant media machines. In a country where critical thinking
is often put aside and commercial coercion is driving everything
from school policies to the foods we eat, a book like this is
an important reminder that there is another reason that the
new television fall lineup is called "programming."
Read this book to see what we're up against and to understand
why people are so hungry for the truth.
Nonviolent
Communication: A Language of Life: Create Your Life, Your
Relationships, and Your World in Harmony with Your Values
By
Marshall B. Rosenberg
Forward by Arun Gandhi
The
success of our communicating to other people begins with our
understanding our personal story and how it connects to the
issues at hand. This message can often be wrought with pain,
frustration and anger. "Nonviolent Communication"
shows us how to recognize these feelings as helpful messages
to ourselves, clue in to the needs we're not meeting, empathize
with those with whom we're communicating, and find powerful
common ground. This book has a lot to say about the power of
the nonviolence movement past and future.